As well as tracking algorithms, you should stay aware of the news, too. In terms of content, users want to see relatability, which extends to posting times.īrands should be thinking about what their audience wants to see in correlation with global events. If you run a business, expect to be more accountable for what and when you post on social media. Even though we weren’t going anywhere, there was a lot going on. Plus, with more people working from home, where coworkers can’t see how often you’re checking your Instagram feeds, overall engagement on social networks has skyrocketed. With nowhere to travel to and limits on how often we could see friends, screen time increased in 2020. Social media is a more welcome distractionĪlthough the idea of a digital detox sounds appealing to many, we all turned to social media a lot more in the last year. So, if your social media campaigns relied on engagement from weekday early morning posts, it’s time to think things over. It’s estimated that double the number of office workers will be working remotely post-pandemic. Many people who used their journey times to idly scroll through social media were now, well, probably having an extra half hour of sleep. In many countries, offices were closed last year and public transportation was deemed unsafe. You should remember that: Lots of people don’t commute anymore To get social media marketing right in 2021, you’ll need to adapt to some new user habits.
With most of the world advised to stay home, the existing data on posting times suddenly became meaningless. The events of 2020 changed a lot of things, including the best times to post on social media. We’ve got the most up-to-date posting times for 2021, so read on. Unless your photos and captions are awful – and let’s face it, you’re probably not that kind of social media user – chances are you just got unlucky with the timing.Īs a business owner or a brand, knowing the best times to post content online is both an art and a science. If the thought makes you cringe, we’re here to help you get over it.
Hands up if you’ve found the perfect infographic to post on social media, only for it to be completely ignored by your followers?
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